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And yet, as the common adage goes, the “Jack of all trades is master of none”. In doing so, you cast your net wide: catching an eclectic mix of students. In the yoga world, it is tempting to be a “Jack of all trades”: a teacher for everyone, every need, every style of yoga.
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You never know, you may well find it is big enough already. Taking the time to assess your ideal number of students is the first step to building your client base. This is not only time consuming, but can also negatively impact your teaching as your attention is spread between a wider audience. In fact, having a large client base can create more challenges as you find yourself catering to a wider range of needs. Understanding and actioning the following points are fundamental to establishing a client base that will last both on- and offline.įirst things first, it’s worth asking yourself what class size do you actually want? Contrary to what Instagram may have you believe, a larger following does not necessarily equate to success or, more importantly, job satisfaction. It requires rigorous strategic planning, data analysis, and market research… topics not necessarily covered in your teacher training. The truth is, growing your client base requires more than posting your online schedule and expecting new students to swarm in. How can you connect with this new online audience?
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Lockdown generated a surge in the number of online yoga practitioners, spurred on by an urge to maintain some form of physical fitness and mild sanity while confined indoors for 23 hours a day.Įven now, numbers in online classes remain high, as more practitioners opt to tune into their Friday night Nidra class from the comfort of their own homes.
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